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For this action, we start with an unfamiliar situation, where the phrase "from 2D to 3D" is the only track to reach some conclusions and further to a possible debate. Thus, we focus on the revolution that switch from plane to space, not as a technological phenomenon, but rather as a social phenomenon, specifically focusing on the advertising world. We live surrounded by the widest publicity, but what is certain is that in many cases dominated by the naked, openly image, crisp, flawless and without ornaments, free of distortions. However, when the image in two dimensions of the screens or television advertising becomes part of a reality becomes closer and volume, the whole world is shocked. Becomes even more striking when only hinted at or not clearly shown. Our intention was to verify that occurred when an advertising image of these features came to the streets in three dimensions. We needed first to publicize an object that we manufacture a large bright handbags that they could not go unnoticed, we contacted the media and we throw the center of Vienna wearing a transparent film costumes. The place was not chosen by chance. We felt that there was some similarity between this phenomenon and what happened in many European historic sites: the current architecture could be defined as a distinct architecture, with no false ornaments, clean and openly that is accepted in the extensions and the periphery but produces violent situations when they are held within these historic districts. Many of the buildings that are in the center of Vienna have been reduced to a façade for functions that have nothing to do with the primitive, in a borrowed dress, sometimes, is too narrow. In a crowded tourist center, surrounded by baroque buildings and historical, we felt like little glass buildings, completely transparent, but tailored suits, revealing that what happens behind the first facade, is a normal situation. We are also interested to know that people thought about it, what it meant to them that they were both amazing, so we give out pamphlets with the phrase: 'what are you thinking about? " And our e-mail for people to get in touch with us and we could discuss the issue.

What are you thinking about?

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